A year ago, I took on the role of executive chairman of Runaware, the leading producer of live online software demos (“test drives”). This system allows a software company to bypass having to ask users to download a software program; instead, the user simply runs the demo software through a Runaware TestDrive session. Some of Runaware’s customers include Dell, Sage Software, and SAP.
It’s been an exciting year as we’ve revamped the entire technology from top to bottom, and created a truly world-class demonstration environment.
One of the problems software companies have in demoing their software is being able to guide the user through the process of trialing the software. In short, users don’t always know where to click, and what to focus on. So, we developed “Walk Through Guides“, tailored environments that walk the user through the various features of the product being demoed. This has been a huge success.
I’m still working on a number of other board positions, including being on the board of BlueStripe Software, and StopBadware (originally, a joint-effort by Google and Harvard to make the internet safer, now a thriving community on its own).