Good lessons on how to run a Kickstarter campaigns

On the heels of my “There’s no budget for that” blog post, there’s this useful post by Lisa Fetterman on running a successful Kickstarter campaign. It’s good.

Now, Kickstarter and Indiegogo are often thought of as a way to fund new ideas and companies, but they can also be powerful product marketing tools, creating pre-sales of a new product.