Warms my heart, this blog post by Demian Farnworth. If you know me, you know I’m a massive fan (earlier in my career, I would require all marketing employees who worked for me to read Ogilvy on Advertising).
Ogilvy was the first real data-driven marketer and that was the simplicity of his power: He knew what he was doing, because he had the data to back it.
So here are 10 ways to piss off David Ogilvy:
1. Be boring
2. Sling mud at competitors
3. Write copy that lacks charm
4. Break a promise
5. Use jargon
6. Be a weasel merchant
7. Feature self-justifying research
8. Write copy that fails to make the cash register ring
9. Demonstrate incompetence in the advertising business
10. Be an obstinate creative person
You can get a poster with these maxims here.
