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Facebook’s move to animated gifs — what it means

Hey, you want to post an animated gif on Facebook?

Just post the url and *poof*, you’ll get your animated gif.

Animated cat viceo1231203909

 

However, for marketers, this is gold.

Animated gifs are easy, fast and effective ways to get a message across. People do love them (especially cats, Carlton, Will Farrel and Jonah Hill). They create an emotional response that’s hard to get with other mediums.  

And users share them, increasing the network effect of your advertising.

But they will make your Facebook page look like something similar to a Korean candy store.

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