If you know me, you know I’m a survey dork. Like, serious survey dork. I live and die by them. Testing, surveys, data.
So I was more than pleased to see Mimi An over at HubSpot take on the task of pointing out the obvious flaws in so many surveys.
It’s a good post. She doesn’t have all of the tricks, but some very useful tips. Like:
- Make the darned thing short. Long surveys (invariably designed by committee) are a good way to get poor results.
- Avoiding Yes/No questions.
- Randomizing answer options to avoid “first-choice” bias
- Correct use of matrices (pretty vital, IMHO)
And more, here.