How to Create Surveys People Won’t Hate Taking

If you know me, you know I’m a survey dork. Like, serious survey dork. I live and die by them. Testing, surveys, data.

So I was more than pleased to see Mimi An over at HubSpot take on the task of pointing out the obvious flaws in so many surveys.

It’s a good post. She doesn’t have all of the tricks, but some very useful tips. Like:

  • Make the darned thing short. Long surveys (invariably designed by committee) are a good way to get poor results.
  • Avoiding Yes/No questions.
  • Randomizing answer options to avoid “first-choice” bias
  • Correct use of matrices (pretty vital, IMHO)

And more, here.

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