The rich untapped power of Pinterest

Consider this: There is a website that 28% of adult internet users and 22% of the entire adult population use. That’s bigger than Twitter. And yet to some, due to its quirkiness, it’s not fully understood.

Of course, I’m talking about Pinterest.

Now, Pinterest is an interesting animal. It’s heavily female-dominated (over 70% of users are female), and it’s heavily foodie, crafts and home decor oriented. But that’s the fat tail. Look at the top categories of Pinterest:

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There’s gold there. Certainly, housewares and food are top. But consider that photography, which makes up a smaller proportion, is still massive when taking into account the sheer scale of Pinterest.

And the average spend on conversation is higher than Facebook.

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QuickSprout has a lot more in their useful infographic, here.

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