“Why, dear God, haven’t you started marketing yet?”

Great post by Gaurav Jain at Founder Collective on marketing. It backs-up my zero-budget marketing post with some striking examples.

  • Mint is the classic case study in this area and got people excited about banking software by pioneering the use of infographics and content marketing with nearly no budget.
  • SparkFun/AdaFruit/iFixit built marketing into their product. All three are part of the “maker movement” and created high-quality tutorials featuring the components they sold which were passed around eagerly by hackers.
  • Wayfair is now a massive player in e-commerce, but built its business through smart Search engine marketing, buying up over a hundred domains with exact matches for popular searches.
  • HubSpot became a billion dollar company by blogging and producing content that complemented their core marketing software.
  • GoldieBlox created a web video that went viral and founder Debbie Sterling hustled to the point where she earned a Super Bowl spot, worth $4 million dollars, for free.
  • Tinder co-founder Whitney Wolfe evangelized the dating app by going door to door at fraternities and sororities, tripling the user base in the process.
  • ProductHunt is the new gold standard in early-stage, budget marketing. Before there was even much of a product, founder Ryan Hoover managed to whip up an energy around the concept like a latter-day PT Barnum.
  • Plated, one of our portfolio companies, appeared on Shark Tank, sending tens of thousands of viewers to their site.

More here.

One thought on ““Why, dear God, haven’t you started marketing yet?””

  1. An atoentitn-grabbing dialogue is worth a comment. I think that it’s best to write extra on this matter, it won’t be a taboo subject but typically people are not brave enough to talk on such topics. To the next. Cheers

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